Compliance · 22 Aug 2026 · 4 min read
Why Sakhii always says she is an AI
Telling customers they are speaking to an AI assistant costs nothing and builds trust. How we handle disclosure, consent and records.
Customers deserve to know who they are talking to. Sakhii introduces herself as an AI assistant calling on behalf of your business, and never claims to be a person when asked.
Disclosure does not hurt conversations
In our experience, a clear introduction followed by a useful conversation works better than ambiguity. Customers care most about whether their problem gets solved.
Consent and records
Keep a record of how consent to call was obtained and where the proof lives. India’s Digital Personal Data Protection Act, 2023 and TRAI’s rules on commercial communications both make this worth getting right.
Respect opt-outs immediately
When someone asks not to be called again, add them to your do-not-call list on that call. Every campaign, workflow and API call checks the list before dialling.
See it on your own calls
Book a 30-minute demo and hear Sakhii call your phone.